The "Neo One" comes in white, of course.
(Credit:
IGB Eletronica SA)
Brazil-based electronics company IGB Eletronica SA on Tuesday announced a new line of devices bearing the name "IPHONE."
The first of those devices will be called the Neo One, the company said inside a press release spotted earlier today by Reuters.
Product pages that went up later in the day provided more details about the quad-band device, which costs 599 Brazilian real (about $287 U.S. dollars), runs Google's
Android 2.3.4, and sports a 320 by 480 screen.
The name is sure to draw ire from Apple, which recently settled a multi-million dollar issue over the rights to the "iPad" trademark in China with a company called Proview. In a statement, IGB noted that it's had the exclusive rights holder to the name since 2008, a registration that goes through 2018.
Apple famously wrestled the rights to the iPhone name in the U.S. from Cisco Systems in early 2007, just months before the product's release. Cisco sued Apple for trademark infringement immediately after the iPhone was unveiled at the annual Macworld conference in January that same year. In its complaint, Cisco said Apple had approached the company over the name a number of times, even using a shell company in an attempt to acquire the moniker. The two ended up settling in February 2007.
Apple did not immediately respond to a request for comment.
Brazilian electronics company offers up the 'IPHONE'
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Brazilian electronics company offers up the 'IPHONE'
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Brazilian electronics company offers up the 'IPHONE'
